Pokémon Go will Soon Start Showing ads in the Form of Sponsored Locations

One of the most viral mobile applications of all time, Pokémon Go will Soon Start Showing ads in the Form of Sponsored Locations, as per their developer.

In an interview Niantic CEO John Hanke said that “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items. In other words, retailers and companies will be granted the paid opportunity to be featured prominently on the game’s virtual map, in the hope to drive customers inside their facilities.

A Niantic spokesperson declined to provide further details about the amount of potential revenue split between ads and in-app purchases.

According to the Financial Times, the network of virtual “portals” mapped to on-street locations in Pokémon Go will be similar to the one featured on Ingress, Niantic’s previous game. Brands that paid to create sponsored content in Ingress are pharmacy Duane Reade, café chain Jamba Juice and car-rental service Zipcar. In Japan, where Ingress is popular, brands that decided to buy similar in-game promotions are convenience store chain Lawson and Tokyo Mitsubishi Bank.

Advertisers will be charged on a “cost per visit” basis, similar to the “cost per click” used in Google’s search advertising, Hanke said.

Some U.S. retailers have already found that being featured in the game can drive tons of real customers into their stores. “The amount of people has been astonishing,” Tom Lattanzio, the owner of L’Inizio Pizza Bar in Long Island City, Queens, told The New York Post yesterday. The Financial Times reported that the pizza restaurant saw business increase 75 percent after buying a $10 in-game power-up that lured Pokémon to its location.

What Is Pokémon GO?

Travel between the real world and the virtual world of Pokémon with Pokémon GO for iPhone and Android devices. With Pokémon GO, you’ll discover Pokémon in a whole new world—your own! Pokémon GO is built on Niantic’s Real World Gaming Platform and will use real locations to encourage players to search far and wide in the real world to discover Pokémon. Pokémon GO allows you to find and catch more than a hundred species of Pokémon as you explore your surroundings.

The Pokém on video game series has used real-world locations such as the Hokkaido and Kanto regions of Japan, New York, and Paris as inspiration for the fantasy settings in which its games take place. In Pokémon GO, the real world will be the setting!

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